After a long hiatus due to the COVID-19 pandemic, FIBO 2023 has finally kicked off at Cologne Exhibition Centre, Germany, running from April 13th to April 16th. As one of the top fitness equipment companies from China, DHZ Fitness is making a statement with their impressive exhibition. In this article, we will explore the highlights of their 600 square meter display and delve into the strategic branding they've employed throughout the event.?
The Eye-catching Entrance
DHZ Fitness has made its presence known from the moment attendees walk through the main entrance. Their striking poster, featuring a bold combination of black, red, and yellow, instantly catches the eye. The poster cleverly incorporates the letters D, H, and Z, as well as their booth number, a QR code for their official website, and the location of their warm-up area booth.
In addition to its prominent booth locations, DHZ Fitness extended its brand presence throughout the exhibition center. The company's advertisements adorned various high-visibility areas, including the main entrance, restrooms, hanging signs, and lanyards. As a result, both exhibitor and visitor badges prominently featured the DHZ Fitness brand image.
A Premier Exhibition Space
DHZ Fitness has secured a prime location in Hall 6, a 400-square-meter space surrounded by world-renowned fitness equipment brands such as Life Fitness, Precor, and Matrix. They've also established a 200-square-meter warm-up area booth in Hall 10.2, making their combined exhibition area one of the largest among Chinese fitness equipment companies at FIBO 2023.
A Return to FIBO
FIBO 2023 marks the first event since the COVID-19 pandemic, attracting a wide range of attendees. The exhibition is divided into two parts: the first two days are dedicated to business exhibitions, catering to clients and distributors, while the last two days are open to the public, welcoming anyone with a registered pass to explore the show.
DHZ Fitness has made an unforgettable impact at FIBO 2023 with their strategic branding, impressive exhibition space, and engaging presence. As the fitness industry returns to in-person events, DHZ Fitness has demonstrated their commitment to excellence and their readiness to compete on the global stage. Be sure to review their exhibition at FIBO 2023 to feel the innovation and quality that sets them apart.
Post time: Apr-26-2023